Logo Made in Germany

Chenille towels - exciting new branding for traditional FEILER company

FEILER, the world´s leading manufacturer of bathroom textiles featuring genuine, brightly woven chenille, balances luxury and lightness along with its new logo.

In January 2017, this traditional company came out with a surprisingly new branding and a restructured range:

While PASSION retains the typical FEILER designs, PURE is an expression of subtlety and clarity of form.

The new look is dominated by the symbolism of the butterfly which is also part of the new, minimalist logotype.

"We were looking for the perfect metaphor for our genuine FEILER chenille and came across the butterfly" explains Christian Rührschneck, Export Director. "It symbolises our product´s lightness and brilliant colours, at the same time standing for change: The metamorphosis from simple cotton yarns to the chenille `caterpillar´ yarn and to our genuine FEILER Chenille".


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